Leo Rosário

A modular identity for a retail store offering affordable design products. Built from the shapes of the number 100, the logo becomes a flexible set of illustrations that reflects the variety of objects in store.

A book-object bringing Leonardo Beltrão’s street poetry into print. Created through a letterpress immersion at Tipografia Matias, it gathers 119 posters across ten chapters, with detachable pages that carry the poems back into the streets.

An identity for artisanal cheese from Serra da Canastra, honoring the producer’s great-grandfather. Inspired by the landscapes and traditions of Minas Gerais, the brand connects a family legacy with a contemporary visual language.

A collaborative publication showcasing Rona Editora’s printing capabilities. This edition explores language through pocket-sized notebooks, varied papers, and distinctive finishes. The Rona notebook turns an A–Z printing glossary into layered, cut-out letterforms.

An edition of Palíndromo exploring space through paper: its textures, colors, weight, and transformation in print. The publication invites readers to discover the theme through sight, touch, and the possibilities of graphic production.

The final Palíndromo edition explores synthesis through economical formats and black-and-white printing. For the Education section, Dijon de Moraes’s text becomes a thin band that wraps through the other sections of the publication.

Promotional and single-flavor packaging for Embaré’s Brazilian Delights caramels. Six native fruit flavors inform a visual identity rooted in Brazilian traditions, with individual packs inspired by Indigenous fabric bags.

A visual identity celebrating Minas Gerais through the traditions of old general stores and tropeiro travelers. Cultural symbols, illustrations, and earthy tones bring this regional history into a contemporary shopping environment.

Renaming and a modular identity for the architecture platform formerly known as bim.bon. Combining home with the idea of a library, Hometeka uses simple house shapes and shifting colors to create a flexible collection of graphic elements.

Coffee packaging inspired by four generations of family history and local legends. Watercolor illustrations connect each blend to a character from the farm’s region, including the matriarch Dona Nenem and the mythical Cantagalo.

Brand identity for Grão Paraíso, a specialty coffee producer from southern Minas Gerais, Brazil.

A visual identity for Puccini’s Madame Butterfly, created for Fundação Clóvis Salgado. Illustrations reinterpret Japanese cultural elements, combining the butterfly, the geisha, the national flag, and sumi-e painting traditions.

A dynamic identity for audiovisual collective Adiante. Light, shadows, and the spectrum produced through a logo mask create shifting, blurred forms that express movement and the fleeting nature of light.

Visual identity and product development for a collaborative brainstorming platform. A post-it grid shapes both the toolkit and its modular identity, helping people discover connections and develop projects together.

Illustrations for Aventuras na História magazine.

An autumn/winter catalogue for Vivaz’s Royal Ways collection, inspired by the regional Baroque of Minas Gerais.

A modular identity for Araxá’s literary festival, inspired by the city’s Indigenous name and the first light of sunrise. Book forms, page movements, and dawn colors connect reading with light and knowledge.

An experimental typography project combining type with edible and everyday materials. Cookies, fruit, potatoes, and beer bottles reconstruct classical letterforms, exploring their enduring presence beyond traditional printing.

Graphic design for issue 15 of Brasil Feito a Mão, a bilingual magazine.

The Minas Gerais Philharmonic’s 2016 annual report and 2017 season book. A gold-foil illustration of Bach marks the cover, accompanied by a separate brochure about the young orchestra and its achievements.

An identity for Craft Atelier, a business creating handmade wedding gifts.

A bilingual publication created with Aprosmig and English teacher Igor Fuchs for the 2014 World Cup. It brings together practical phrases in Portuguese and English to support communication between sex workers and international visitors.