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Mito

The history of Mito Café began more than 100 years ago with a business that has gone through 4 generations. In the packaging, watercolor illustrations portray myths present in the legends of the farm region, relating them to the different blends of coffee: from Mrs. Nenem (matriarch of the family), from Benzedô (who blesses the planting) and Cantagalo. It is said that the latter appears at midnight with eyes of fire and was chosen to represent the most vigorous and strong blend, which awakens and brings energy. The coffee has been awarded by the world, and is considered one of the best in Brazil.

Client: Fazenda Dona Nenem
Design: Greco
Year: 2015

Awards:
IF Design Award 2018
Prêmio Abre 2017 — Gold
Bienal ADG 2017