Hekima means wisdom in the African Swahili language. The creation of the identity for the data mining company was based on that culture, which has been linked to pictographic communication since pre-historic ages. The signs represent both simple objects and complex human emotions. Five symbols of this universe were chosen to represent the products and qualities offered by the company. The icons were inspired by the digital language of electronic circuits and can be used as brand accessories.

Client: Hekima
Design: Greco
Year: 2014