The creation of the visual identity of Fliaraxá - Literary Festival Araxá - came from the indigenous meaning of the city's name: " high place where the first one can see the sun." In parallel, it can be said that reading accompanies this meaning: it is a birthplace of light and knowledge. The brand was built based on square modules, representing the stages of the sunrise from the horizon, formed by the book icon. Each edition's chromatic palette is chosen from the shades of the sky at dawn. The logo design was based on the movement of the pages and spines of books.
Client: Sempre um papo