As the moving light, "Adiante"— "Forward" — is blurred, undefined. It is an infinitely changeable and unformed state. This transience was transmitted through a changing visual identity. It’s construction started from the light, shadows and spectrum created with the logo’s mask. The versions of the logo, generated during the process, served as an accessory too.


Client: Coletivo Audiovisual Adiante
Design: L.Rosário
Year: 2015