The main challenge in this project was to capture the light, the foundation of what is visible and the therefore material, and transposing it to the fugacity of the visual representation of light into a static and digital moment only happens when it is accepted that something so flexible and temporary does not have a single definite form.
As the moving light, "Adiante"— "Forward" — is blurred, undefined. It is an infinitely changeable and unformed state. This transience was transmitted through a dynamic visual identity. It’s construction started from the light, shadows and spectrum created with the logo’s mask. The versions of the logo, generated during the process, served as an accessory.
Client: Coletivo Audiovisual Adiante